Privacy Policy

At Legs Beautiful, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, purchase our hosiery, or interact with our services. By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Effective Date

This Privacy Policy is effective as of February 20, 2026, and will remain in effect unless updated or amended pursuant to Section 10 below.

2. Information We Collect

We collect both personal and non-personal information in order to provide you with a seamless shopping experience and to improve our products and services. The information we collect includes:

Personal Information: Information that can individually identify you, such as your full name, email address, phone number, shipping address, billing address, payment details (e.g., credit card information—processed by third-party payment providers and not stored by us), and account credentials (if you create an account).

Non Personal Information: Information that does not personally identify you, such as your browsing history on our website, the type of device you use, your IP address, browser type, operating system, pages viewed, time spent on our website, and the hosiery you viewed or added to your shopping cart.

3. Sources of Personal Information

We may collect personal information from the following sources:

- Directly from you, including when you create an account, visit or use our website, purchase our hosiery, communicate with us (via email, phone, or in-store), or otherwise provide your personal information to us.

- Automatically through our services, including from your device when you use our website or mobile services, and through the use of cookies and similar technologies (please refer to Section 10 for details).

- From our service providers, including when we collaborate with them to enable certain technologies (such as payment processing, shipping, and customer support) and when they collect or process your personal information on our behalf.

- From our partners or other third parties, such as marketing partners who help us promote our hosiery products, or social media platforms (if you use their login integrations to access our website).

4. How We Use Your Information

We use your personal information for legitimate business purposes, including, but not limited to:

- Processing and fulfilling your hosiery orders, including verifying payments, arranging for shipping, and sending order confirmations and tracking information. - Provide customer support, respond to your inquiries, and resolve any issues related to your purchases or our services.

- Improve our website, products, and services by analyzing user behavior and feedback (using non-personal information whenever possible).

- Send you marketing communications (e.g., new sock arrivals, promotions, discounts) if you have consented to receive them. You may opt out of these communications at any time.

- Maintain the security of our website and services, detect and prevent fraud, and comply with legal obligations.

- Personalize your shopping experience—for example, by recommending socks based on your browsing and purchase history.

5. How We Disclose Personal Information

Except as described below, we will never trade, sell, or otherwise provide your personal information to third parties without your consent:

Service Providers: We may share your personal information with reputable third-party service providers who assist us in operating our business, processing payments, fulfilling orders, shipping socks, providing customer support, managing data analytics, or hosting our website. These service providers agree to keep your information confidential and use it solely to perform the services we have requested.

Business and Marketing Partners: We may share non-personal or de-identified information with business and marketing partners to provide you with marketing services and to promote our sock products to you. For example, we may use third-party platforms to display personalized advertisements to you based on your online activity. Our partners will use your information in accordance with their own privacy statements. Depending on where you reside, you may have the right to opt out of targeted advertising.

Your Consent: When you instruct, request, or otherwise consent to our disclosure of certain information to third parties—for instance, when shipping your socks to a designated address, or through your use of social media widgets or login integrations.

Corporate Affiliates: We may share your information with our affiliates or within our corporate group for business purposes, in accordance with this Privacy Policy.

Legal Compliance and Business Transactions: We may disclose your personal information to comply with any applicable legal obligations (including responding to subpoenas, search warrants, or other legal requests), to enforce our Terms of Service or policies, to protect our rights—or the rights of our users or others—or in connection with business transactions such as mergers, acquisitions, or bankruptcies.

6. Data Security and Retention

Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

- Using SSL encryption to secure data transmission between your device and our website.

- Restricting access to personal information to authorized personnel only.

- Regularly updating our security systems and conducting security audits.

- Partnering with trusted third-party service providers that comply with industry security standards (such as PCI-DSS for payment processing).

While we take every reasonable measure to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we will always act in good faith to protect your personal information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our policies. Once your information is no longer required, we will securely delete or anonymize it so that it can no longer be used to identify you.

7. Third Party Links

Our website may contain links to third-party websites, such as social media platforms, payment processors, or shipping providers. This Privacy Policy does not apply to these third-party websites. We assume no responsibility for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

8. Your Rights

Depending on your country or region of residence, you may have certain rights regarding your personal information, including:

- The right to access the personal information we hold about you.

- The right to request the correction of any inaccurate or incomplete personal information.

- The right to request the deletion of your personal information, subject to legal obligations.

- The right to opt out of marketing communications at any time (you can do this by clicking the "Unsubscribe" link in our emails or by contacting us directly).

- The right to request a portable copy of your personal information (where applicable).

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to your request within a reasonable timeframe, in accordance with applicable laws.

9. Children's Privacy

Our website and services are not intended for children under the age of 13 (or the applicable legal age of majority in your jurisdiction). We do not knowingly collect personal information from children under that age. If we discover that we have collected personal information from a child without parental consent, we will immediately delete that information and contact the parents or guardians to inform them.

10. Cookies

We use cookies and similar technologies (such as web beacons and pixels) to enhance your shopping experience, analyze website traffic, and personalize content and advertisements. Cookies are small text files stored on your device when you visit our website.

Essential Cookies: These cookies are necessary for our website to function—for example, enabling you to add socks to your shopping cart, process payments, and log in to your account. Without these cookies, we would be unable to provide our services.

Analytics Cookies: These cookies help us understand how users interact with our website—for instance, which pages are visited most frequently and how much time users spend on each page. This information helps us improve our website and services.

Marketing Cookies: These cookies are used to display personalized advertisements for our socks to you—either on our website or on third-party platforms—based on your browsing and purchase history. You can opt out of these cookies through your browser settings.

You can manage your cookie preferences (such as blocking or deleting cookies) through your browser settings. However, disabling certain cookies may affect the functionality of our website.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology. When we make changes, we will update the "Effective Date" at the top of this policy and post the revised policy on our website. We encourage you to review this policy regularly to stay informed about how we collect, use, and protect your personal information. Your continued use of our website or services after such changes take effect constitutes your acceptance of the revised policy.